New York Times bestselling author and communications expert The Jodee Blanco Group Inc Orland Park, Illinois, United States
Session Description: In this session, participants will learn Catholic values-based communications tools and strategies for successfully navigating any crisis. Highlights include: finding your center; the typical mistakes superintendents make under pressure and how to avoid them; the three tenets of emotional credibility in communication and how to apply them to sustain trust; creating a stakeholder checklist; putting together a plan of action; core messaging do’s and don’ts; documentation best-practices; finding consensus when opinions differ or tempers flare; mitigating fear; re-active versus pro-active positioning; dealing with social media and the press; dismantling the rumor mill; troubleshooting the unexpected; and how to utilize crisis as an opportunity to bring a community together. Also includes how to facilitate confidence and healing in the aftermath and prevent future crises. -
